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Small Multiples

Editorial

Reclassification

Book-of-Business By Economic Stability
N=100,000

Building Economic Stability Signatures

Broadly speaking, MassMutual's customer base is mostly made up of those of Medium economic stability, followed by those of High and Low economic stability respectively.

Since economic stability is the second strongest determinant of customer segmentation, building clear signatures on economic stability for each segment can help identify areas of differentiation needed to address contrasting needs and wants.

Economic Stability Signature by Customer